Track Session with Live Q&A

L’Oréal’s Data-Driven Transformation To Capitalize On The Direct-To-Consumer Channel


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In today’s world, luxury brands must build intimate relationships with consumers, who want personalized services and exclusive products. Brands are moving to direct-to-consumer (D2C) to provide unique and connected experiences, online and in stores, to stay ahead of their competitors.  

Join L’Oréal to find out how the brand drove D2C transformation. In this session, attendees will uncover: 

  • Why direct to consumer is critical now and how to get started; 
  • What are the key considerations while designing a connected consumer journey; and  
  • How to leverage data to personalize experiences in real time.

Shree Seshan - Director of IT Digital Data Management and Strategy, L'Oréal

Shree Seshan is a Director of Digital IT at L’Oréal. He is responsible for data management and strategy for the customer data platform that L’Oréal is building to enable data-driven marketing. Shree also liaises with the CMO to strategize and implement transversal initiatives and help realize the ROI from the Customer Data. Prior to joining L’Oréal, Shree had several years of rich consulting experience leading complicated data management programs, helping business monetize their data assets, and leading data management practices – owning P&L, business development, and delivery responsibilities across North America.

Swati Sinha - Senior Director of Product Marketing, Reltio

Prior to joining Reltio, she was Senior Director of Solution Marketing for SAP Customer Experience. In both roles, she focused on helping customers embrace their digital transformation while delivering exceptional customer experiences. A seasoned enterprise professional with 20 years of varied experience in product marketing, product management, and engineering, she has worked with organizations both large and small. She is a technologist at heart and empathetic by nature, which gives her the ability to understand customer needs and tell a story about how technology can solve their business problem. She has an MBA and a master’s degree in computer applications. In her free time, she likes to connect with her community and mentor young entrepreneurs.

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